Strategies to Foster reading habits in young adults in the digital age. Estrategias para fomentar el hábito de la lectura en jóvenes adultos en la era digital

Abstract

This study analyzes strategies to promote reading habits among young adults in the digital age. The research was conducted using a qualitative-descriptive approach and involved 15 university students (7 men and 8 women) aged 19 to 35. Surveys and direct observation were used to assess reading habits, preferences, and effective motivational strategies. The results indicate that 60% of participants prefer reading in digital format, although 40% still opt for printed books. Most read several times a week, dedicating between 15 and 30 minutes per session. The most-read genres are novels (35%) and science fiction (20%). Among the most effective motivational strategies, book clubs (40%) and reading applications (30%) stand out. Additionally, observation revealed that concentration improves in quiet spaces, while mobile phone use represents a significant distraction. The study concludes that fostering reading habits among young adults requires a balance between digital accessibility and reducing technological distractions. Implementing interactive strategies and strengthening reading habits in appropriate environments can contribute to the development of a sustainable reading practice.