Hybrid strategies and digitalization to maximize organizational resilience in uncertain economic environments Estrategias híbridas y digitalización para maximizar la resiliencia organizacional en entornos económicos inciertos

Abstract

This article examines how, in scenarios of economic uncertainty, business decision-making has evolved into a hybrid approach that combines cost reduction with greater adaptability. It analyzes the impact of digital tools and innovative practices on enhancing organizational resilience, highlighting how technology can mitigate the effects of recessions. Additionally, it emphasizes the importance of anticipating trends through predictive analysis and data-driven management strategies. The results indicate that adopting a mixed approach not only strengthens financial stability but also drives innovation and promotes sustainable growth.