Distribution and its effect on the sales of the Vialum company, Santo Domingo 2023. Distribución y su efecto en las ventas de la empresa Vialum, Santo Domingo 2023.

Abstract

The objective of this research was to analyze the distribution and its effect on the sales of the VIALUM company. Although the distribution area had a complete system, certain inconveniences that affected sales were identified. A mixed approach research methodology was used, collecting qualitative and quantitative information through exploratory and descriptive research. The identified population consisted of 40 people, from which a sample of 9 individuals was selected who met the necessary parameters for the application of data collection techniques and instruments, such as observation, interviews with open-ended questionnaires and surveys with questionnaires. of closed questions. The results obtained were analyzed using an evaluation and analysis matrix, revealing that unfavorable factors were predominant. In addition, a matrix of indicators was used highlighting the Pearson correlation coefficient, which turned out to be -0.21. This indicated that the relationship between distribution costs and sales was moderate to low, and inverse in nature: as one of the variables increased, the other decreased.